Projects 
Mar 5, 2025
Asahi Super Dry × Manchester City WebAR Experience
A social-first browser-based AR game turning Asahi limited-edition cans into portals into the stadium—built with 8th Wall and optimized for global deployment.
Project Overview
To celebrate Asahi Super Dry's partnership with Manchester City, Created by Catalyst delivered a captivating browser-based AR experience that transformed limited-edition Asahi cans into immersive portals to the stadium. Users scan the QR code on the can and interact with iconic footballers like Dias, Rodri, and Aké — all without installing an app.
My Role & Contributions
I joined this project through Created by Catalyst team to deliver the frontend WebAR implementation, with a focus on:
- Developing the AR experience using 8th Wall, configured for seamless browser use across global markets, including WeChat in China.
- Implementing asset compression and lazy loading strategies to ensure high performance and fast loading on mobile.
- Guaranteeing broad device compatibility so users could enjoy the experience without app installations or friction.
Impact
- Delivered a smooth and shareable AR experience designed for global accessibility.
- Strengthened the intersection of brand storytelling and immersive interactivity, setting a high bar for fan engagement in campaign activations.
📸 Project Video
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