Projects 
Apr 25, 2025
Kylie Minogue Wine Brand WebAR Campaign
A WebAR experience for Kylie Minogue’s personal wine brand, enabling users to take AR photos with the star and decorate them with creative stickers—enhanced with interaction and visual logic improvements.
Project Overview
For Kylie Minogue’s wine brand promotion, we developed a WebAR campaign—build using 8th Wall—that lets fans take AR selfies with Kylie and decorate their photos with themed stickers. The interactive experience blends virtual and real worlds to drive star IP and brand engagement.
Thanks to Created by Catalyst for the project opportunity provided.
My Role & Contributions
I focused on enhancing the AR sticker module and interaction logic:
- Optimized the sticker overlay system, improving performance and accuracy when placing and aligning stickers on user selfies.
- Implemented zoom and scale gestures, allowing users to resize and reposition stickers fluidly.
- Improved interaction logic, ensuring seamless touch experience—including drag, rotate, and layering behavior.
- Collaborated closely with the catalyst team to ensure alignment with brand design and technical requirements.
Impact
- Delivered a smooth, engaging AR photo feature that boosted social sharing and user interaction.
- Enhanced user experience with intuitive sticker controls and responsive AR overlays.
- Strengthened the campaign’s appeal by merging celebrity branding with interactive technology.
📸 Project Video
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